What to Do When You’re Asked for References

Ed shares four strategies he uses to drastically reduce the number of reference requests he gets from prospects -- and what to say when you're asked for them anyway.

A common challenge for freelancers and consultants and other solo professionals is dealing with request for client references from potential clients. There are two issues here, each of which you must address effectively in order to minimize these types of request in the future.

I'm not suggesting that all request for references are bogus or that you'll be able to eliminate them at all. But as a solo professional, you need to minimize the time you spend jumping through hoops. That's the only way you're going to be able to earn the income you need to live well and to enjoy a more fulfilling and balanced life.

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