How to Create a High Impact Elevator Speech

How-to craft an elevator statement that sparks conversation.

Many freelancers and solo professionals are asking whether it's still important to have one in this era of websites, Facebook, LinkedIn, and so forth. Some have gone as far as saying that elevator speeches are no longer relevant that they are outdated and dying a slow death.

Elevator speeches will always be an essential element of every marketing toolbox. What needs to change is how we approach and craft these messages.

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