How to Improve the Effectiveness of Your Prospecting Efforts

Summary: Discover a simple yet powerful framework for finding and landing better clients...faster.

Successful prospecting really boils down to your ability to spend more of your time where these variables are high.

The two biggest variables that determine your chances of landing great clients are:

  1. Going to a prospect's congregate - going to where prospects actually hang out. Where they're going to be there with actual projects and actual work
  2. Going to where you're known, or leveraging your existing relationships

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