Training Archive
Training that transforms your solo business
We’ve all heard how freelancers and solopreneurs are using social media to market their businesses. If you’ve already delved into blogging, LinkedIn, Facebook, Twitter or other social media platforms, you’ll appreciate how much time and effort these tools can suck out of your day.
Given that none of us have ...
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In this training episode, I'll explain why the standard advice many success gurus talk about keeps us from realizing our biggest dreams. I'll then introduce you to a new concept: The "Factor of 3 Challenge."
I'll show you why it's a much more sensible approach to accomplishing your biggest goals. ...
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Most of us would rather do boring chores around the house than to go out for a run.
That's what Dan Ariely, a behavioral economics professor and author of Predictably Irrational, discovered a few years ago when he surveyed almost 3,000 Oprah.com.
Ariely found that even though all of us ...
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The topic of "selling" rarely gets the attention and respect it deserves — especially among freelancers and solopreneurs. Some freelancers think it’s too hardcore for what they do. Others are scared of coming across as a stereotypical used car salesperson.
But if you can’t persuade prospects to hire you ...
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Referrals are one of the best ways to grow your solo business profitably — especially when they come from friends or colleagues you trust.
Unfortunately, many of us don't get as many referrals as we'd like. Which begs the question: Is there a way to get more and better referrals ...
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Standing out in a crowded marketplace. That's one of the biggest challenges most of us face today as freelancers and solopreneurs.
How do you cut through all the noise? How can you become the obvious choice?
We've addressed this issue a few times in the last few months. But in ...
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No one likes to be rejected or criticized, but if you choose the freelancing path, you’d better get used to it.
Whether you’re pitching for new business, presenting deliverables to clients or dealing with feedback on your work, you are exposed to rejection and criticism on a daily ...
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Local publicity is a proven way to position yourself as an expert. But you have to know how to effectively pitch your local media. That's why I've brought in my favorite expert in this topic, Coach Jenn Lee.
You’re sunning yourself on some exotic beach, sipping a cold, refreshing drink.
Life is good.
And then ... a sudden jolt of reality: You’re a solopreneur. Which means that you’re not earning an income as you enjoy the sound of crashing waves. It’s an “unpaid vacation,” if you will.
Ouch!
...
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Not all clients are created equal. Some are a true joy to work with. They value your expertise and experience. They never complain. And they happily pay you top dollar for your work (and always on time!).
But then there are those clients that are just plain difficult. They complain. ...
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In this week's free training episode, we take a deep dive into the idea of growing beyond a one-person business. If you're currently thinking about expanding (or even if you're perfectly happy as a solo practitioner) this material will give you plenty of food for thought.
Ed Gandia’s 2012 Freelance Industry Report has some interesting data pertaining to women and money.
For instance, female freelancers earn more per hour than do their male counterparts at almost every rate level from $20 to $59. And, at $60 to $99 per hour, men and women are ...
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Most sales systems are designed for traditional sales people and a traditional sales force — not for freelancers or solopreneurs.
Too often, these systems are way too complex. They require you to memorize a myriad of “if/then” scenarios. Or they employ a one-size-fits-all approach that fails to account for differences ...
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One of the hardest things to do as a freelancer or solopreneur is to describe what you do -- and why you're better than others. But once you learn how to do that well, things get a lot easier.
One of the most UNDER-used prospecting strategies for freelancers is tapping your personal and professional contacts. That's a shame, because if anyone knows you well it's your friends, relatives and colleagues. Of course, you have to approach your contacts the right way. And you have to know where (and how!) ...
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The legendary UCLA basketball coach John Wooden once said, "Don't mistake activity for achievement."
That message has never been more relevant. We're so busy and overwhelmed these days, it's easy to confuse action with progress. Especially when it comes to prospecting for clients.
I see it all the ...
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Our time is finite. No matter how early we get up or how late we wind down, there are only so many hours in a day. For many of us, the only way to get "more" time is to use the time we have more efficiently.
What if you wake up one day to discover that you're NOT enjoying your work -- that you're even self-sabotaging your business?
How can you overcome burnout and dysfunction before things get out of control?
In this training episode, Jaime Almond talks about how she used a ...
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As freelancers, we sometimes put self-imposed limits on how much we should charge and which clients we can pursue.
How can we get past these limits and shift our thinking to overcome fears and recognize the value of our services? In this training episode, Jenn Lee provides strategies ...
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Billionaire Warren Buffett was recently asked what his advice would be for young people today. His response:
"... to invest in themselves."
As a solo professional, you are your product. And in order to stay ahead of the game and deliver the best ideas and solutions for your clients, you ...
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In this episode, I reveal 14 practical tips for developing a more magnetic personality without changing who you are.
Earning a prospect's trust is one of the biggest challenges when marketing professional services. But what if you could dramatically reduce the time it takes a prospect to get to know you? How much easier would it be to land the gig?
Done right, that's exactly what public speaking can ...
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In this free training episode, freelance web designer Preston D. Lee will share with you 4 simple steps you can take to demonstrate your own expertise.
As a solo professional, you earn a living by leveraging your time, skills and experience. And even though you can (and should) continually work to expand your skills and capabilities, the amount of time you have available is fixed.
Therefore, HOW you manage that time will determine your overall ...
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