Training Archive

Training that transforms your solo business

Captain Collaborator: A Fun and Authentic Way to Build Relationships and Land More Clients

What happens when you combine the power of networking with:

  • Referrals
  • Sharing ideas
  • Collaborating with a select group of peers, and
  • Creative prospecting?

You become what Coach Jenn Lee calls "Captain Collaborator!"

For those of you who don't already know Coach Jenn ...

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Creative Ways to Land Freelance Work from Social Media

We’ve all heard how freelancers and solopreneurs are using social media to market their businesses. If you’ve already delved into blogging, LinkedIn, Facebook, Twitter or other social media platforms, you’ll appreciate how much time and effort these tools can suck out of your day.

Given that none of us have ...

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The “Factor of 3″ Challenge: Achieving Uncommon Success By Stepping Out of Your Comfort Zone

In this training episode, I'll explain why the standard advice many success gurus talk about keeps us from realizing our biggest dreams. I'll then introduce you to a new concept: The "Factor of 3 Challenge."

I'll show you why it's a much more sensible approach to accomplishing your biggest goals. ...

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How to Create a Marketing Plan You’ll Actually Enjoy Implementing

Most of us would rather do boring chores around the house than to go out for a run.

That's what Dan Ariely, a behavioral economics professor and author of Predictably Irrational, discovered a few years ago when he surveyed almost 3,000 Oprah.com.

Ariely found that even though all of us ...

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How to Sell Your Services More Effectively and With Great Confidence

The topic of "selling" rarely gets the attention and respect it deserves — especially among freelancers and solopreneurs. Some freelancers think it’s too hardcore for what they do. Others are scared of coming across as a stereotypical used car salesperson.

But if you can’t persuade prospects to hire you ...

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How to Tap Friends, Colleagues and Clients for Leads and Referrals

Referrals are one of the best ways to grow your solo business profitably — especially when they come from friends or colleagues you trust.

Unfortunately, many of us don't get as many referrals as we'd like. Which begs the question: Is there a way to get more and better referrals ...

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How to Stand Out in a Crowded Market by Forging an Emotional Connection With Your Prospects

Standing out in a crowded marketplace. That's one of the biggest challenges most of us face today as freelancers and solopreneurs.

How do you cut through all the noise? How can you become the obvious choice?

We've addressed this issue a few times in the last few months. But in ...

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How to Handle Rejection and Criticism as a Freelancer

No one likes to be rejected or criticized, but if you choose the freelancing path, you’d better get used to it.

Whether you’re pitching for new business, presenting deliverables to clients or dealing with feedback on your work, you are exposed to rejection and criticism on a daily ...

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How to Position Yourself as an Expert by Pitching Your Local Media

Local publicity is a proven way to position yourself as an expert. But you have to know how to effectively pitch your local media. That's why I've brought in my favorite expert in this topic, Coach Jenn Lee.

5 Ways to Boost Your Freelance Income Without Working More Hours

You’re sunning yourself on some exotic beach, sipping a cold, refreshing drink.

Life is good.

And then ... a sudden jolt of reality: You’re a solopreneur. Which means that you’re not earning an income as you enjoy the sound of crashing waves. It’s an “unpaid vacation,” if you will.

Ouch!

...

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How to Spot Potentially Bad Clients Before it’s Too Late

Not all clients are created equal. Some are a true joy to work with. They value your expertise and experience. They never complain. And they happily pay you top dollar for your work (and always on time!).

But then there are those clients that are just plain difficult. They complain. ...

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How to Successfully Grow from Freelancer to Full-Fledged Business

In this week's free training episode, we take a deep dive into the idea of growing beyond a one-person business. If you're currently thinking about expanding (or even if you're perfectly happy as a solo practitioner) this material will give you plenty of food for thought.

Why Low Self-Worth Drives Lower Wages for Women Freelancers — and What You Can Do About It

Ed Gandia’s 2012 Freelance Industry Report has some interesting data pertaining to women and money.

For instance, female freelancers earn more per hour than do their male counterparts at almost every rate level from $20 to $59. And, at $60 to $99 per hour, men and women are ...

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The ‘BOLT’ Selling Technique: How to Land More Freelance Work by Aligning Yourself with Your Buyer

Most sales systems are designed for traditional sales people and a traditional sales force — not for freelancers or solopreneurs.

Too often, these systems are way too complex. They require you to memorize a myriad of “if/then” scenarios. Or they employ a one-size-fits-all approach that fails to account for differences ...

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How to Craft a Message That Will Help You Attract More and Better-Paying Work

One of the hardest things to do as a freelancer or solopreneur is to describe what you do -- and why you're better than others. But once you learn how to do that well, things get a lot easier.

How To Get Business From People You Already Know

One of the most UNDER-used prospecting strategies for freelancers is tapping your personal and professional contacts. That's a shame, because if anyone knows you well it's your friends, relatives and colleagues. Of course, you have to approach your contacts the right way. And you have to know where (and how!) ...

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The 3 Pillars for Landing Progressively Better Clients

The legendary UCLA basketball coach John Wooden once said, "Don't mistake activity for achievement."

That message has never been more relevant. We're so busy and overwhelmed these days, it's easy to confuse action with progress. Especially when it comes to prospecting for clients.

I see it all the ...

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6 Practical Time Management Strategies for Freelancers and Solos

Our time is finite. No matter how early we get up or how late we wind down, there are only so many hours in a day. For many of us, the only way to get "more" time is to use the time we have more efficiently.

How Jaime Almond Solved Her Biggest Business Challenges by Taking a Sabbatical

What if you wake up one day to discover that you're NOT enjoying your work -- that you're even self-sabotaging your business?

How can you overcome burnout and dysfunction before things get out of control?

In this training episode, Jaime Almond talks about how she used a ...

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How to Build the Confidence You Need to Go After Higher-Paying Markets

As freelancers, we sometimes put self-imposed limits on how much we should charge and which clients we can pursue.

How can we get past these limits and shift our thinking to overcome fears and recognize the value of our services? In this training episode, Jenn Lee provides strategies ...

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How to Achieve Uncommon Success as a Solo Professional

Billionaire Warren Buffett was recently asked what his advice would be for young people today. His response:

"... to invest in themselves."

As a solo professional, you are your product. And in order to stay ahead of the game and deliver the best ideas and solutions for your clients, you ...

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How to Get (and Keep!) More Clients by Being More Likeable

In this episode, I reveal 14 practical tips for developing a more magnetic personality without changing who you are.

How to Generate New Business by Delivering Talks to Organizations and Professionals Groups

Earning a prospect's trust is one of the biggest challenges when marketing professional services. But what if you could dramatically reduce the time it takes a prospect to get to know you? How much easier would it be to land the gig?

Done right, that's exactly what public speaking can ...

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4 Easy Steps to Demonstrate Your Expertise as a Freelancer

In this free training episode, freelance web designer Preston D. Lee will share with you 4 simple steps you can take to demonstrate your own expertise.

The Secret to Maximizing Your Billable Time Without the Added Stress

As a solo professional, you earn a living by leveraging your time, skills and experience. And even though you can (and should) continually work to expand your skills and capabilities, the amount of time you have available is fixed.

Therefore, HOW you manage that time will determine your overall ...

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