Training Archive

Training that transforms your solo business

Are You an Entrepreneur or a Freelancer?

The most successful freelancers I know are very entrepreneurial. They have nearly as much (if not the same) business sense as they have talent in their chosen craft. ...

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#033: How to Adapt Your Freelance Business to a Rapidly Shifting Marketplace, with Tristan Kneschke

#033: How to Adapt Your Freelance Business to a Rapidly Shifting Marketplace, with Tristan Kneschke

The freelance marketplace has become more competitive.

But just because there are more freelancers than ever before doesn't mean you have to succumb to competitive pressure. Not if you make key adjustments in how you position yourself ... and what services (and value) you deliver.

In this week's show you'll ...

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#032: RC Peck on How to Have a Stress-Free Conversation with Your Prospects

#032: RC Peck on How to Have a Stress-Free Conversation with Your Prospects

For many of us, the initial conversation with a prospect can be stressful.

Maybe you need the work. Or you really want to land this client. And you don't want to screw up the opportunity by saying the wrong thing.

RC is not a freelancer. But I've brought him into ...

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#031: Michael Port on Booking Yourself Solid

#031: Michael Port on Booking Yourself Solid

Michael Port's Book Yourself Solid was one of the most important books I read when I was freelancing part time while working my day job.

It was a big reason why I was able to grow my business so quickly.

I loved how Michael broke down the process of filling ...

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#030: Jenn Lee on How to Get a 10X Return on Your Next Conference

#030: Jenn Lee on How to Get a 10X Return on Your Next Conference

I've always been a big proponent of investing in targeted conferences and events.

It's not just about what you learn, it's about the people you meet, the conversations you have and the insights you gain.

In other words, the intangible things no one can really put a price on.

However, ...

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#029: David Nihill on Using Humor to Become a Better Public Speaker

#029: David Nihill on Using Humor to Become a Better Public Speaker

Delivering talks to very targeted groups can be a great way to generate new freelance business. Especially if used in conjunction with other smart marketing strategies.

But to captivate your audience and keep them engaged, you have to be an effective speaker.

Fortunately, this is a learnable skill. Just ask ...

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#028: How Focus@Will Improves Focus, Productivity and Creativity

#028: How Focus@Will Improves Focus, Productivity and Creativity

Music has been a big part of my life since I was a kid. But for years I had the hardest time finding music that enabled me to focus on my work.

I spent hours carefully curating playlists on iTunes. I tried dozens of Pandora stations. And, of course, I ...

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#027: Value Pricing with Kirk Bowman

#027: Value Pricing with Kirk Bowman

You don't hear much about value pricing (often called "value-based pricing") in the freelance community—at least not in the creative side of freelancing.

But it's catching on with freelancers who are trying to shift to a more consultative approach to their services.

I've been meaning to bring up this ...

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#026: A Hiring Manager Explains What He Looks for in a Freelancer

#026: A Hiring Manager Explains What He Looks for in a Freelancer

We spend a lot of time on this show talking about how find and land better-paying clients, how to work smarter and how to develop the mindset you need to succeed in this business.

You've heard from me and from fellow freelancers. You've heard from industry experts, well-known speakers and ...

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#025: Brian Casel on ‘Productizing’ Your Services

#025: Brian Casel on ‘Productizing’ Your Services

Made to order.

That's what most of us do. We deliver customized services to our clients.

It's simple and straightforward — at least on paper. The client describes what they need, and you turn around and deliver a customized, made-to-order product.

This model works. It's what most clients want. And ...

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#024: Why So Many Women Struggle in Business — and What to Do About It

#024: Why So Many Women Struggle in Business — and What to Do About It

I remember when one of my female colleagues first told me about the struggles many self-employed women face. It was about 10 years ago.

"Yes, there's discrimination," she said. "But much of it is self-sabotage. We just weren't brought up like men. We're not supposed to be driven and assertive."

...

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#023: The State of Independence in America — What’s Happening in Today’s Freelance Economy

#023: The State of Independence in America — What’s Happening in Today’s Freelance Economy

Is freelancing a growing trend or a fad?

And if it's growing, who's really profiting from this massive shift in the labor force?

If you've followed me for a while, you probably know that I'm a big "trend junkie." I even put together two comprehensive reports on the state ...

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#022: Amy Porterfield on How to Generate Hot Freelance Leads with Facebook Ads

#022: Amy Porterfield on How to Generate Hot Freelance Leads with Facebook Ads

I've never been crazy about using traditional advertising or pay-per-click to generate freelance client leads.

But the advent of Facebook has changed my thinking about this.

Facebook is a marketer's dream. It allows you to target audiences that are ridiculously specific. This enables you to craft a much more powerful ...

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#021: Forget Goals! Focus on Habits Instead (Pt. 2 of 2)

#021: Forget Goals! Focus on Habits Instead (Pt. 2 of 2)

In the previous episode, I shared my recent experiments with habit development techniques ... and why I'm getting away from traditional goal setting.

Today's show is the second part of this important discussion. I've brought in my colleague James Clear to delve deeper into the topic.

James has done extensive ...

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#020: Forget Goals! Focus on Habits Instead (Pt. 1 of 2)

#020: Forget Goals! Focus on Habits Instead (Pt. 1 of 2)

I'm pretty much done with traditional goal setting.

I'm talking about your standard "I'm going to get X result by this specific date" approach to setting goals.

It's not that this approach doesn't work. It certainly does (sometimes).

I'm doing away with it because it's missing a core element of ...

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#019 How MBO Partners Is Changing the Way Freelancers Work with Clients

#019 How MBO Partners Is Changing the Way Freelancers Work with Clients

Freelancing can be a very lonely business.

Not just in terms of physical isolation, but also in the way of getting help to run your day-to-day operations.

 Most of us don't have staff to take care of business operations and administration. Or a CFO and legal team to deal with ...

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#018: Taking Bolder and Smarter Risks in Business and in Life: An Interview with Riskology.co’s Tyler Tervooren

#018: Taking Bolder and Smarter Risks in Business and in Life: An Interview with Riskology.co’s Tyler Tervooren

The biggest breakthroughs I've experienced in my business and personal life have come from taking what seemed to be big risks.

Not the crazy, jumping-off-a-cliff-with-a-wingsuit kind of risk.

I'm talking about stepping far enough outside of my comfort zone that I changed for the better.

Even if the desired outcome ...

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#017 Jason Blumer on When to Hire an Accountant — and How to Pick the Right One for You

#017 Jason Blumer on When to Hire an Accountant — and How to Pick the Right One for You

There comes a point when most freelancers wonder if (and when) they should find a good accountant.

It's an important decision. And there's much more to it than finding someone to do your taxes.

But when is the right time to look? Where do you start your search? What should ...

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#016: Crystal Coleman on Launching a Sideline to Supplement Your Freelance Business

#016: Crystal Coleman on Launching a Sideline to Supplement Your Freelance Business

Who said you had to limit yourself to your core services as a freelancer?

And who said you couldn't launch a separate side business that allows you to practice a hobby or passion?

That's one of the beauties of self-employment. You can chart your own course and make your own ...

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#015: Ilise Benun Reveals a 3-Tier Pricing Strategy That Works Like Crazy

#015: Ilise Benun Reveals a 3-Tier Pricing Strategy That Works Like Crazy

Do you typically quote prospects exactly what they ask for?

Most freelancers do.

But what if you gave your prospect more options?

What if you proposed two or three variations on the original scope of work? Would that just create confusion? Or could it present an opportunity to serve the ...

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#014: Jared Easley on How to Starve Your Self-Doubt and Realize Your True Potential

#014: Jared Easley on How to Starve Your Self-Doubt and Realize Your True Potential

I'm really excited about today's show because I get to address what I believe is one of the most important topics in the freelance community—boosting self-confidence.

This is a topic I've addressed before in my High-Income Business Writing Podcast (Episode #22: "7 Tips for Developing Stronger Self-Confidence.")

But for this ...

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#013: The Printed Brochure That Kickstarted Suzanne’s Freelance Business

#013: The Printed Brochure That Kickstarted Suzanne’s Freelance Business

Suzanne Wesley was in a tight spot five years ago.

She had just lost her job and had to find a way to drum up freelance business fast.

But rather than trying the same methods other freelancers typically use (put up a website and do some cold calling, networking and ...

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#012: How to Stay Productive (and Sane!) When You Work in a Deadline-Driven Business

#012: How to Stay Productive (and Sane!) When You Work in a Deadline-Driven Business

Many of my traditionally employed friends are surprised when I tell them that it's challenging to stay productive as a work-at-home freelancer.

They automatically assume that being in control over your schedule is a solution to the productivity dilemma they face in the cubicle world.

Not so. In fact, I'd ...

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#011: How to Spot Bad Clients Early (and How to Gracefully Fire the Ones You Can No Longer Serve)

#011: How to Spot Bad Clients Early (and How to Gracefully Fire the Ones You Can No Longer Serve)

Not all clients are created equal.

Some are a true joy to work with. They value your expertise and experience. They never complain. And they happily pay you top dollar for your work.

Then there are those who are just plain difficult.

They complain. They beat you down on ...

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#010: How Christine Parizo Launched a Successful Freelance Business in a Hurry

#010: How Christine Parizo Launched a Successful Freelance Business in a Hurry

Every new freelancer I meet wants to reach a comfortable income level as quickly as possible.

Most of them will set one-, two- or three-year time horizons for getting there.

But what if you HAD to ramp up quickly? What if a life event forced you to replace your full-time ...

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