These clients are much more likely to have bigger budgets and a greater ongoing need for outside professionals.
But how do you find the right companies to target? And how do you get your foot in the door?
Steve Slaunwhite and I discussed these questions in a phone conversation a while back. This week's episode is the recording of that call.
You can play the call using the audio player below, or you can download it into your iPod or other mobile device. And for you readers out there, I've included the full PDF transcript. 😉
Steve Slaunwhite has more than 15 years' experience working with such prestigious clients as UPS, Hewlett-Packard and Sprint. His many copywriting awards include the Promo! Marketing Award for best B2B direct mail and The ACE Award for best promotion of a B2B publication.
To learn more about Steve and his resources, visit www.copywritingtrainingcenter.com.