Selling

#029: David Nihill on Using Humor to Become a Better Public Speaker

April 2, 2015 by

Delivering talks to very targeted groups can be a great way to generate new freelance business. Especially if used in conjunction with other smart marketing strategies.

But to captivate your audience and keep them engaged, you have to be an effective speaker.

Fortunately, this is a learnable skill. Just ask ...

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#027: Value Pricing with Kirk Bowman

March 5, 2015 by

You don't hear much about value pricing (often called "value-based pricing") in the freelance community—at least not in the creative side of freelancing.

But it's catching on with freelancers who are trying to shift to a more consultative approach to their services.

I've been meaning to bring up this ...

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#022: Amy Porterfield on How to Generate Hot Freelance Leads with Facebook Ads

December 11, 2014 by

I've never been crazy about using traditional advertising or pay-per-click to generate freelance client leads.

But the advent of Facebook has changed my thinking about this.

Facebook is a marketer's dream. It allows you to target audiences that are ridiculously specific. This enables you to craft a much more powerful ...

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How to Sell Your Services More Effectively and With Great Confidence

March 14, 2013 by

The topic of "selling" rarely gets the attention and respect it deserves — especially among freelancers and solopreneurs. Some freelancers think it’s too hardcore for what they do. Others are scared of coming across as a stereotypical used car salesperson.

But if you can’t persuade prospects to hire you — ...

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How to Spot Potentially Bad Clients Before it’s Too Late

November 30, 2012 by

Not all clients are created equal. Some are a true joy to work with. They value your expertise and experience. They never complain. And they happily pay you top dollar for your work (and always on time!).

But then there are those clients that are just plain difficult. They complain. ...

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How to Become Your Prospect’s “Favorite Contender” in a Competitive Situation

February 10, 2012 by

One of the most intriguing and fascinating challenges of most sales situations - whether you're selling a $1 million piece of factory equipment or a $5,000 freelance project - is the fact that your prospect typically makes his or her final decision behind closed doors.

In other words, you're not ...

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How to Land Better Projects Faster with a Simple Sales Process

March 21, 2011 by

What do you do when a potential client calls you about a project opportunity?

Do you know what questions to ask?

Do you know what order to ask them in?

Do you know what next steps you're going to suggest based on the information you gather from a prospect?

In other words, do you have a sales process in place even if it's simple?

Following a well-defined process cannot only help you improve your sales effectiveness as a freelance professional, but it can also help you stay relaxed. It can help you boost your confidence and even save you a great deal of time and effort.

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A Foolproof Way to Get Out of a Slump

January 21, 2011 by

I don't think there is a self-employed professional out there who's immune from hitting a rough patch every once in a while. Now a lot of the information we provide here at the academy will hopefully help you prevent a lot of these. But every once in a while you ...

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One Simple Thing that Will Double Your Chances of Landing a Project

January 13, 2011 by

In this video I share a simple thing that you can do that will double your chances of landing a project.

Now, consider this scenario. Say you're a freelancer copywriter. And a perspective client finds out about your copywriting services and sends you an email. And she says that ...

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When NOT to Cut Your Fee — And What to Do Instead

December 21, 2010 by

This is video number three in our series on getting clients. If you missed the first two videos in this series, go back now and watch how to get new clients and how to write a winning sales letter.

In this video, I explain how to follow-up with your prospects ...

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