Marketing

How to Position Yourself as an Expert by Pitching Your Local Media

January 18, 2013 by

Local publicity is a proven way to position yourself as an expert. But you have to know how to effectively pitch your local media. That's why I've brought in my favorite expert in this topic, Coach Jenn Lee. ...

Continue reading...

How to Spot Potentially Bad Clients Before it’s Too Late

November 30, 2012 by

Not all clients are created equal. Some are a true joy to work with. They value your expertise and experience. They never complain. And they happily pay you top dollar for your work (and always on time!).

But then there are those clients that are just plain difficult. They complain. ...

Continue reading...

How to Craft a Message That Will Help You Attract More and Better-Paying Work

August 15, 2012 by

One of the hardest things to do as a freelancer or solopreneur is to describe what you do -- and why you're better than others. But once you learn how to do that well, things get a lot easier. ...

Continue reading...

How To Get Business From People You Already Know

July 27, 2012 by

One of the most UNDER-used prospecting strategies for freelancers is tapping your personal and professional contacts. That's a shame, because if anyone knows you well it's your friends, relatives and colleagues. Of course, you have to approach your contacts the right way. And you have to know where (and how!) ...

Continue reading...

The 3 Pillars for Landing Progressively Better Clients

July 12, 2012 by

The legendary UCLA basketball coach John Wooden once said, "Don't mistake activity for achievement."

That message has never been more relevant. We're so busy and overwhelmed these days, it's easy to confuse action with progress. Especially when it comes to prospecting for clients.

I see it all the time — ...

Continue reading...

How to Generate New Business by Delivering Talks to Organizations and Professional Groups

April 10, 2012 by

Earning a prospect's trust is one of the biggest challenges when marketing professional services. But what if you could dramatically reduce the time it takes a prospect to get to know you? How much easier would it be to land the gig?

Done right, that's exactly what public speaking can ...

Continue reading...

How Freelancer Cory Jaccino Left the Safety of His Corporate Job to Triple His Income and Pay Off His Student Loans

January 27, 2012 by

Cory Jaccino is an Atlanta-based freelance Internet marketing consultant specializing in paid search engine marketing. In September 2011 he left the safety of his corporate job at InterContenintal Hotel Group (IHG) to freelance full-time.

His main motivations? Earn enough money to pay off his student loans in 3 years, diversify ...

Continue reading...

How to Surprise Your Clients with Unusual Direct-Mail Love

October 21, 2011 by

Have you noticed how your mailbox is empty these days? Mine sure is - as you can see in the photo to the right.

I yearn for the days when I received interesting mail: well-written direct mail letters with calls-to-action, handwritten cards and letters from friends and family, and articles ...

Continue reading...

Warning: Illegal string offset 'fl_image' in /home/intern70/public_html/wp-content/themes/proframework/library/loops/category-loop.php on line 52

Warning: Cannot assign an empty string to a string offset in /home/intern70/public_html/wp-content/themes/proframework/library/loops/category-loop.php on line 52

A Simple Cure for Marketing Overwhelm

August 5, 2011 by

During a seminar a few weeks ago, an audience member, Bill (not his real name), bravely volunteered to be on my "Marketing hot seat". Actually, it was fairly painless. We just went over his website and other marketing activities and explored ways to get better results.

Within five minutes or ...

Continue reading...

Write a Book Without Fear, Pain, or Angst

July 29, 2011 by

According to surveys, about 80% of us feel we have a book inside us, just waiting to be written. And that's a good thing, because as I explained in my recent training episode, writing a book is a great way to boost your credibility and attract new freelance clients.

However, ...

Continue reading...