Marketing

#030: Jenn Lee on How to Get a 10X Return on Your Next Conference

April 16, 2015 by

I've always been a big proponent of investing in targeted conferences and events.

It's not just about what you learn, it's about the people you meet, the conversations you have and the insights you gain.

In other words, the intangible things no one can really put a price on.

However, ...

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#029: David Nihill on Using Humor to Become a Better Public Speaker

April 2, 2015 by

Delivering talks to very targeted groups can be a great way to generate new freelance business. Especially if used in conjunction with other smart marketing strategies.

But to captivate your audience and keep them engaged, you have to be an effective speaker.

Fortunately, this is a learnable skill. Just ask ...

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#025: Brian Casel on ‘Productizing’ Your Services

February 5, 2015 by

Made to order.

That's what most of us do. We deliver customized services to our clients.

It's simple and straightforward — at least on paper. The client describes what they need, and you turn around and deliver a customized, made-to-order product.

This model works. It's what most clients want. And ...

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#022: Amy Porterfield on How to Generate Hot Freelance Leads with Facebook Ads

December 11, 2014 by

I've never been crazy about using traditional advertising or pay-per-click to generate freelance client leads.

But the advent of Facebook has changed my thinking about this.

Facebook is a marketer's dream. It allows you to target audiences that are ridiculously specific. This enables you to craft a much more powerful ...

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#019 How MBO Partners Is Changing the Way Freelancers Work with Clients

October 30, 2014 by

Freelancing can be a very lonely business.

Not just in terms of physical isolation, but also in the way of getting help to run your day-to-day operations.

 Most of us don't have staff to take care of business operations and administration. Or a CFO and legal team to deal with ...

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Captain Collaborator: A Fun and Authentic Way to Build Relationships and Land More Clients

May 10, 2013 by

What happens when you combine the power of networking with:

  • Referrals
  • Sharing ideas
  • Collaborating with a select group of peers, and
  • Creative prospecting?

You become what Coach Jenn Lee calls "Captain Collaborator!"

For those of you who don't already know Coach Jenn Lee, she is a heavily sought ...

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Creative Ways to Land Freelance Work from Social Media

April 25, 2013 by

We’ve all heard how freelancers and solopreneurs are using social media to market their businesses. If you’ve already delved into blogging, LinkedIn, Facebook, Twitter or other social media platforms, you’ll appreciate how much time and effort these tools can suck out of your day.

Given that none of us have ...

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How to Create a Marketing Plan You’ll Actually Enjoy Implementing

March 28, 2013 by

Most of us would rather do boring chores around the house than to go out for a run.

That's what Dan Ariely, a behavioral economics professor and author of Predictably Irrational, discovered a few years ago when he surveyed almost 3,000 Oprah.com.

Ariely found that even though all of us ...

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How to Tap Friends, Colleagues and Clients for Leads and Referrals

March 1, 2013 by

Referrals are one of the best ways to grow your solo business profitably — especially when they come from friends or colleagues you trust.

Unfortunately, many of us don't get as many referrals as we'd like. Which begs the question: Is there a way to get more and better referrals ...

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How to Stand Out in a Crowded Market by Forging an Emotional Connection With Your Prospects

February 15, 2013 by

Standing out in a crowded marketplace. That's one of the biggest challenges most of us face today as freelancers and solopreneurs.

How do you cut through all the noise? How can you become the obvious choice?

We've addressed this issue a few times in the last few months. But in ...

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