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Marketing

Captain Collaborator: A Fun and Authentic Way to Build Relationships and Land More Clients

Published on May 10, 2013 by

What happens when you combine the power of networking with:

  • Referrals
  • Sharing ideas
  • Collaborating with a select group of peers, and
  • Creative prospecting?

You become what Coach Jenn Lee calls "Captain Collaborator!"

For those of you who don't already know Coach Jenn ...

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Creative Ways to Land Freelance Work from Social Media

Published on April 25, 2013 by

We’ve all heard how freelancers and solopreneurs are using social media to market their businesses. If you’ve already delved into blogging, LinkedIn, Facebook, Twitter or other social media platforms, you’ll appreciate how much time and effort these tools can suck out of your day.

Given that none of us have ...

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How to Create a Marketing Plan You’ll Actually Enjoy Implementing

Published on March 28, 2013 by

Most of us would rather do boring chores around the house than to go out for a run.

That's what Dan Ariely, a behavioral economics professor and author of Predictably Irrational, discovered a few years ago when he surveyed almost 3,000 Oprah.com.

Ariely found that even though all of us ...

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How to Tap Friends, Colleagues and Clients for Leads and Referrals

Published on March 1, 2013 by

Referrals are one of the best ways to grow your solo business profitably — especially when they come from friends or colleagues you trust.

Unfortunately, many of us don't get as many referrals as we'd like. Which begs the question: Is there a way to get more and better referrals ...

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How to Stand Out in a Crowded Market by Forging an Emotional Connection With Your Prospects

Published on February 15, 2013 by

Standing out in a crowded marketplace. That's one of the biggest challenges most of us face today as freelancers and solopreneurs.

How do you cut through all the noise? How can you become the obvious choice?

We've addressed this issue a few times in the last few months. But in ...

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How to Position Yourself as an Expert by Pitching Your Local Media

Published on January 18, 2013 by

Local publicity is a proven way to position yourself as an expert. But you have to know how to effectively pitch your local media. That's why I've brought in my favorite expert in this topic, Coach Jenn Lee.

How to Spot Potentially Bad Clients Before it’s Too Late

Published on November 30, 2012 by

Not all clients are created equal. Some are a true joy to work with. They value your expertise and experience. They never complain. And they happily pay you top dollar for your work (and always on time!).

But then there are those clients that are just plain difficult. They complain. ...

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How to Craft a Message That Will Help You Attract More and Better-Paying Work

Published on August 15, 2012 by

One of the hardest things to do as a freelancer or solopreneur is to describe what you do -- and why you're better than others. But once you learn how to do that well, things get a lot easier.

How To Get Business From People You Already Know

Published on July 27, 2012 by

One of the most UNDER-used prospecting strategies for freelancers is tapping your personal and professional contacts. That's a shame, because if anyone knows you well it's your friends, relatives and colleagues. Of course, you have to approach your contacts the right way. And you have to know where (and how!) ...

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The 3 Pillars for Landing Progressively Better Clients

Published on July 12, 2012 by

The legendary UCLA basketball coach John Wooden once said, "Don't mistake activity for achievement."

That message has never been more relevant. We're so busy and overwhelmed these days, it's easy to confuse action with progress. Especially when it comes to prospecting for clients.

I see it all the ...

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