Getting Clients

How to Create a Marketing Plan You’ll Actually Enjoy Implementing

March 28, 2013 by

Most of us would rather do boring chores around the house than to go out for a run.

That's what Dan Ariely, a behavioral economics professor and author of Predictably Irrational, discovered a few years ago when he surveyed almost 3,000 Oprah.com.

Ariely found that even though all of us ...

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How to Sell Your Services More Effectively and With Great Confidence

March 14, 2013 by

The topic of "selling" rarely gets the attention and respect it deserves — especially among freelancers and solopreneurs. Some freelancers think it’s too hardcore for what they do. Others are scared of coming across as a stereotypical used car salesperson.

But if you can’t persuade prospects to hire you — ...

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How to Tap Friends, Colleagues and Clients for Leads and Referrals

March 1, 2013 by

Referrals are one of the best ways to grow your solo business profitably — especially when they come from friends or colleagues you trust.

Unfortunately, many of us don't get as many referrals as we'd like. Which begs the question: Is there a way to get more and better referrals ...

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How to Stand Out in a Crowded Market by Forging an Emotional Connection With Your Prospects

February 15, 2013 by

Standing out in a crowded marketplace. That's one of the biggest challenges most of us face today as freelancers and solopreneurs.

How do you cut through all the noise? How can you become the obvious choice?

We've addressed this issue a few times in the last few months. But in ...

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How to Spot Potentially Bad Clients Before it’s Too Late

November 30, 2012 by

Not all clients are created equal. Some are a true joy to work with. They value your expertise and experience. They never complain. And they happily pay you top dollar for your work (and always on time!).

But then there are those clients that are just plain difficult. They complain. ...

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The ‘BOLT’ Selling Technique: How to Land More Freelance Work by Aligning Yourself with Your Buyer

October 5, 2012 by

Most sales systems are designed for traditional sales people and a traditional sales force — not for freelancers or solopreneurs.

Too often, these systems are way too complex. They require you to memorize a myriad of “if/then” scenarios. Or they employ a one-size-fits-all approach that fails to account for differences ...

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How to Craft a Message That Will Help You Attract More and Better-Paying Work

August 15, 2012 by

One of the hardest things to do as a freelancer or solopreneur is to describe what you do -- and why you're better than others. But once you learn how to do that well, things get a lot easier. ...

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How To Get Business From People You Already Know

July 27, 2012 by

One of the most UNDER-used prospecting strategies for freelancers is tapping your personal and professional contacts. That's a shame, because if anyone knows you well it's your friends, relatives and colleagues. Of course, you have to approach your contacts the right way. And you have to know where (and how!) ...

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How to Build the Confidence You Need to Go After Higher-Paying Markets

May 25, 2012 by

As freelancers, we sometimes put self-imposed limits on how much we should charge and which clients we can pursue.

How can we get past these limits and shift our thinking to overcome fears and recognize the value of our services? In this training episode, Jenn Lee provides strategies and tips ...

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How to Get (and Keep!) More Clients by Being More Likeable

April 26, 2012 by

In this episode, I reveal 14 practical tips for developing a more magnetic personality without changing who you are. ...

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