Business Strategy

A Direct Mail Flop So Big, Even Mick Couldn’t Save Me

April 1, 2011 by

You may know that Ed and I are proponents of direct mail as a great business-building strategy for solo professionals. We've both had great success with this technique, but earlier in my freelance career I had two direct mail flops.

Today I'll tell you about the most elaborate, expensive and disappointing one.

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A Foolproof Way to Get Out of a Slump

January 21, 2011 by

I don't think there is a self-employed professional out there who's immune from hitting a rough patch every once in a while. Now a lot of the information we provide here at the academy will hopefully help you prevent a lot of these. But every once in a while you ...

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Why Use Google Alerts in Your Solo Business?

November 23, 2010 by

This episode is about how to use Google alerts, what they are, why they are important to solo professionals, and how easy they are to set up and start integrating into your daily practice.

Google alerts are email updates on important topics, topics that you specify that get delivered to ...

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A Better Pricing Strategy

November 16, 2010 by

90% of freelancers do not use this pricing strategy ...

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