Business Strategy

Are You an Entrepreneur or a Freelancer?

September 3, 2015 by

The most successful freelancers I know are very entrepreneurial. They have nearly as much (if not the same) business sense as they have talent in their chosen craft. ...

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#033: How to Adapt Your Freelance Business to a Rapidly Shifting Marketplace, with Tristan Kneschke

May 28, 2015 by

The freelance marketplace has become more competitive.

But just because there are more freelancers than ever before doesn't mean you have to succumb to competitive pressure. Not if you make key adjustments in how you position yourself ... and what services (and value) you deliver.

In this week's show you'll ...

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#032: RC Peck on How to Have a Stress-Free Conversation with Your Prospects

May 14, 2015 by

For many of us, the initial conversation with a prospect can be stressful.

Maybe you need the work. Or you really want to land this client. And you don't want to screw up the opportunity by saying the wrong thing.

RC is not a freelancer. But I've brought him into ...

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#029: David Nihill on Using Humor to Become a Better Public Speaker

April 2, 2015 by

Delivering talks to very targeted groups can be a great way to generate new freelance business. Especially if used in conjunction with other smart marketing strategies.

But to captivate your audience and keep them engaged, you have to be an effective speaker.

Fortunately, this is a learnable skill. Just ask ...

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#028: How Focus@Will Improves Focus, Productivity and Creativity

March 19, 2015 by

Music has been a big part of my life since I was a kid. But for years I had the hardest time finding music that enabled me to focus on my work.

I spent hours carefully curating playlists on iTunes. I tried dozens of Pandora stations. And, of course, I ...

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#027: Value Pricing with Kirk Bowman

March 5, 2015 by

You don't hear much about value pricing (often called "value-based pricing") in the freelance community—at least not in the creative side of freelancing.

But it's catching on with freelancers who are trying to shift to a more consultative approach to their services.

I've been meaning to bring up this ...

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#025: Brian Casel on ‘Productizing’ Your Services

February 5, 2015 by

Made to order.

That's what most of us do. We deliver customized services to our clients.

It's simple and straightforward — at least on paper. The client describes what they need, and you turn around and deliver a customized, made-to-order product.

This model works. It's what most clients want. And ...

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#020: Forget Goals! Focus on Habits Instead (Pt. 1 of 2)

November 13, 2014 by

I'm pretty much done with traditional goal setting.

I'm talking about your standard "I'm going to get X result by this specific date" approach to setting goals.

It's not that this approach doesn't work. It certainly does (sometimes).

I'm doing away with it because it's missing a core element of ...

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#019 How MBO Partners Is Changing the Way Freelancers Work with Clients

October 30, 2014 by

Freelancing can be a very lonely business.

Not just in terms of physical isolation, but also in the way of getting help to run your day-to-day operations.

 Most of us don't have staff to take care of business operations and administration. Or a CFO and legal team to deal with ...

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#018: Taking Bolder and Smarter Risks in Business and in Life: An Interview with Riskology.co’s Tyler Tervooren

October 1, 2014 by

The biggest breakthroughs I've experienced in my business and personal life have come from taking what seemed to be big risks.

Not the crazy, jumping-off-a-cliff-with-a-wingsuit kind of risk.

I'm talking about stepping far enough outside of my comfort zone that I changed for the better.

Even if the desired outcome ...

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