Business Strategy

Captain Collaborator: A Fun and Authentic Way to Build Relationships and Land More Clients

Published on May 10, 2013 by

What happens when you combine the power of networking with:

  • Referrals
  • Sharing ideas
  • Collaborating with a select group of peers, and
  • Creative prospecting?

You become what Coach Jenn Lee calls "Captain Collaborator!"

For those of you who don't already know Coach Jenn ...

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How to Create a Marketing Plan You’ll Actually Enjoy Implementing

Published on March 28, 2013 by

Most of us would rather do boring chores around the house than to go out for a run.

That's what Dan Ariely, a behavioral economics professor and author of Predictably Irrational, discovered a few years ago when he surveyed almost 3,000 Oprah.com.

Ariely found that even though all of us ...

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How to Tap Friends, Colleagues and Clients for Leads and Referrals

Published on March 1, 2013 by

Referrals are one of the best ways to grow your solo business profitably — especially when they come from friends or colleagues you trust.

Unfortunately, many of us don't get as many referrals as we'd like. Which begs the question: Is there a way to get more and better referrals ...

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How to Stand Out in a Crowded Market by Forging an Emotional Connection With Your Prospects

Published on February 15, 2013 by

Standing out in a crowded marketplace. That's one of the biggest challenges most of us face today as freelancers and solopreneurs.

How do you cut through all the noise? How can you become the obvious choice?

We've addressed this issue a few times in the last few months. But in ...

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How to Handle Rejection and Criticism as a Freelancer

Published on February 1, 2013 by

No one likes to be rejected or criticized, but if you choose the freelancing path, you’d better get used to it.

Whether you’re pitching for new business, presenting deliverables to clients or dealing with feedback on your work, you are exposed to rejection and criticism on a daily ...

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How to Position Yourself as an Expert by Pitching Your Local Media

Published on January 18, 2013 by

Local publicity is a proven way to position yourself as an expert. But you have to know how to effectively pitch your local media. That's why I've brought in my favorite expert in this topic, Coach Jenn Lee.

How to Spot Potentially Bad Clients Before it’s Too Late

Published on November 30, 2012 by

Not all clients are created equal. Some are a true joy to work with. They value your expertise and experience. They never complain. And they happily pay you top dollar for your work (and always on time!).

But then there are those clients that are just plain difficult. They complain. ...

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How to Successfully Grow from Freelancer to Full-Fledged Business

Published on November 2, 2012 by

In this week's free training episode, we take a deep dive into the idea of growing beyond a one-person business. If you're currently thinking about expanding (or even if you're perfectly happy as a solo practitioner) this material will give you plenty of food for thought.

Why Low Self-Worth Drives Lower Wages for Women Freelancers — and What You Can Do About It

Published on October 19, 2012 by

Ed Gandia’s 2012 Freelance Industry Report has some interesting data pertaining to women and money.

For instance, female freelancers earn more per hour than do their male counterparts at almost every rate level from $20 to $59. And, at $60 to $99 per hour, men and women are ...

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How Jaime Almond Solved Her Biggest Business Challenges by Taking a Sabbatical

Published on June 7, 2012 by

What if you wake up one day to discover that you're NOT enjoying your work -- that you're even self-sabotaging your business?

How can you overcome burnout and dysfunction before things get out of control?

In this training episode, Jaime Almond talks about how she used a ...

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