Training

#033: How to Adapt Your Freelance Business to a Rapidly Shifting Marketplace, with Tristan Kneschke

May 28, 2015 by

The freelance marketplace has become more competitive.

But just because there are more freelancers than ever before doesn't mean you have to succumb to competitive pressure. Not if you make key adjustments in how you position yourself ... and what services (and value) you deliver.

In this week's show you'll ...

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#032: RC Peck on How to Have a Stress-Free Conversation with Your Prospects

May 14, 2015 by

For many of us, the initial conversation with a prospect can be stressful.

Maybe you need the work. Or you really want to land this client. And you don't want to screw up the opportunity by saying the wrong thing.

RC is not a freelancer. But I've brought him into ...

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#031: Michael Port on Booking Yourself Solid

April 30, 2015 by

Michael Port's Book Yourself Solid was one of the most important books I read when I was freelancing part time while working my day job.

It was a big reason why I was able to grow my business so quickly.

I loved how Michael broke down the process of filling ...

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#030: Jenn Lee on How to Get a 10X Return on Your Next Conference

April 16, 2015 by

I've always been a big proponent of investing in targeted conferences and events.

It's not just about what you learn, it's about the people you meet, the conversations you have and the insights you gain.

In other words, the intangible things no one can really put a price on.

However, ...

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#029: David Nihill on Using Humor to Become a Better Public Speaker

April 2, 2015 by

Delivering talks to very targeted groups can be a great way to generate new freelance business. Especially if used in conjunction with other smart marketing strategies.

But to captivate your audience and keep them engaged, you have to be an effective speaker.

Fortunately, this is a learnable skill. Just ask ...

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#028: How Focus@Will Improves Focus, Productivity and Creativity

March 19, 2015 by

Music has been a big part of my life since I was a kid. But for years I had the hardest time finding music that enabled me to focus on my work.

I spent hours carefully curating playlists on iTunes. I tried dozens of Pandora stations. And, of course, I ...

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#027: Value Pricing with Kirk Bowman

March 5, 2015 by

You don't hear much about value pricing (often called "value-based pricing") in the freelance community—at least not in the creative side of freelancing.

But it's catching on with freelancers who are trying to shift to a more consultative approach to their services.

I've been meaning to bring up this ...

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#026: A Hiring Manager Explains What He Looks for in a Freelancer

February 19, 2015 by

We spend a lot of time on this show talking about how find and land better-paying clients, how to work smarter and how to develop the mindset you need to succeed in this business.

You've heard from me and from fellow freelancers. You've heard from industry experts, well-known speakers and ...

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#025: Brian Casel on ‘Productizing’ Your Services

February 5, 2015 by

Made to order.

That's what most of us do. We deliver customized services to our clients.

It's simple and straightforward — at least on paper. The client describes what they need, and you turn around and deliver a customized, made-to-order product.

This model works. It's what most clients want. And ...

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#024: Why So Many Women Struggle in Business — and What to Do About It

January 22, 2015 by

I remember when one of my female colleagues first told me about the struggles many self-employed women face. It was about 10 years ago.

"Yes, there's discrimination," she said. "But much of it is self-sabotage. We just weren't brought up like men. We're not supposed to be driven and assertive."

...

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