Author Archives: Ed Gandia

Need Breakthrough Ideas? Look Outside Your Industry!

October 11, 2013 by

A while back, my friend and colleague Dianna Huff responded to a blog post I had written about doing away with the “starving artist” mentality.

Dianna suggested that if you want to truly succeed as a freelancer — if you want to consistently have the clients, projects, income and lifestyle ...

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The Most Critical Factor to Freelance Success

September 27, 2013 by

Launching a successful freelance business requires a certain degree of competence in your craft.

It also requires goals, courage, determination, discipline and purpose.

But over the years, I’ve come to realize that you need something else. Something more important.

You need to continually take action.

Even when you don’t yet ...

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A Simple Tool for Turning More Quotes Into Projects

September 13, 2013 by

A big part of freelance success lies in your ability to follow up on open proposals and quotes.

Poor or inconsistent follow-up can cost a freelancer thousands in lost work. Add up the hours spent talking with clients and assembling proposals, and you end up with a very costly process ...

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Fill ‘Em Up Phil vs. Negative Nellie: A Fun and Practical Way to Drive Out Negative Self-Talk

August 30, 2013 by

Oh, the joys of self-employment!

There's nothing like having full control over your schedule, making your own decisions and working on projects you enjoy.

But that kind of freedom also has a dark side. When you work alone, there's no one to turn to when negative thoughts start creeping in. ...

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How to Attract Great Clients With LinkedIn

August 16, 2013 by

For many of us, LinkedIn is little more than a place to keep track of contacts and post our resume online.

But LinkedIn can be so much more than that.

If you’re a freelancer or solopreneur, LinkedIn can be a powerful tool for connecting with your target market, creating strategic ...

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The 5 C’s Method for Selecting a Winning Headline

August 2, 2013 by

Here's a scenario you've probably faced more than a few times:

You're working on a creative project for a client – a website, email, brochure – and you dream up a list of headline ideas, and then can't decide which ones to recommend to your client.

This is a common ...

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Bootstrapping The Right Way: A Successful Freelancer Shares Her Secrets

July 19, 2013 by

When you're self-employed, every dollar you spend in your business has to count.

But where do we tend to overspend as freelancers—especially when we're starting out? Are there some common mistakes? And how can we cut back without jeopardizing our business?

In this training episode, Carol Tice reveals where new ...

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Massive Action: The Unspoken Ingredient of Freelance Success

June 27, 2013 by

If I had to name just ONE reason why so many solo professionals fail to achieve their goals it would be this:

Failure to take MASSIVE action on a continual basis.

Action alone will usually move you in the direction of your goals. But it's not guaranteed. However, if ...

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How to Make Prospecting Painless and Effective

June 21, 2013 by

Let's face it. No one really likes prospecting for new clients. As one of my workshop attendees once put it, "I would rather spend the day cleaning my window blinds with a toothbrush than make a single cold call."

In fact, most of freelancers prefer to have new business come ...

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Why You Need Your Own Advisory Board and How to Create One

May 24, 2013 by

Big companies have a board of directors. So do many small and midsize businesses.

But as solopreneurs and freelancers, we typically make our own strategic decisions.

That may be OK for small, daily tasks and project-related activities. But what about the big stuff?

Things like mid- and long-range business planning. ...

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