Author Archives: Steve Slaunwhite


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How to Make Sure You Get Paid (Part 2)

February 28, 2011 by

In part 1 of this series, I explained what to do upfront to make sure you get paid promptly for the freelance work you do. If you follow those tips, you'll find that your check will be "in the mail" (or the digital equivalent of that happy event) much more ...

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Six Copywriting Tips Every Solo Professional Should Know

February 24, 2011 by

If you're a solo professional, it's important to have an understanding of these good ol' copywriting basics.

Why? Because when you know what constitutes good copy, you can take a look at your own marketing materials (including your web site) and quickly identify any areas in need of improvement.

And if you're a creative professional, (like a graphic designer, photographer, or illustrator) understanding the basics of good copywriting can help you better serve your clients, by being able to spot poor copy in their marketing materials and recommending a rewrite. (For which you could bring in a freelance copywriter, manage the project, and charge an additional project management fee.)

Here are six essential copywriting tips you should know. The beauty of these six tips in particular is that it's rather easy to identify when they are missing from a sample of copy. You'll be able to look at copy with a much more critical eye once you're familiar with these six copywriting essentials:

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How To Make Sure You Get Paid (Part 1)

February 24, 2011 by

You've completed a client project. And now you're waiting, waiting, and waiting to get paid.

Not a great feeling.

But you can avoid payment delays (and the lost sleep that goes with it) by taking the proper steps up front to ensure that your invoices to clients get paid promptly.

...

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Strategies to Get You from a Job-Business to a Bona-Fide Business

February 17, 2011 by

Business Strategist and Author of The Entrepreneur Equation, Carol Roth (@CarolJSRoth), talks about how to get away from a Job-business (a business entirely dependent upon you) to create a Bona-fide business (a model that works even when you aren't). If you are overwhelmed, overworked, spending too much time on non-revenue ...

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Two Business-Building Questions All Solo Professionals Must Ask Themselves

February 11, 2011 by

Click "Play" below to listen to this Audio Training Episode:

Audio MP3 Download and Transcript:

Transcript: Download PDF Audio: MP3 Download

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What’s Your Performance Like Today?

Productivity expert Jason Womack asks you to consider some key questions that could make a HUGE difference to your daily productivity. PLUS, he stands up at the white board and shows you an ingenious 'decision matrix' tool that will help you identify your most profitable opportunities, and say goodbye to ...

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Pay Down Debt or Save Money – Which is Best for a Freelancer?

January 21, 2011 by

In an article I read some months ago, the author gave advice to a freelancer on whether she should save money for an emergency fund versus paying down her debt.

The advice? "Pay down your debt first." To explain her reasoning, the author showed the math and explained why paying ...

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One Simple Thing that Will Double Your Chances of Landing a Project

January 13, 2011 by

In this video I share a simple thing that you can do that will double your chances of landing a project.

Now, consider this scenario. Say you're a freelancer copywriter. And a perspective client finds out about your copywriting services and sends you an email. And she says that ...

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How to Create a High Impact Elevator Speech

November 16, 2010 by

Elevator speeches will always be an essential element of every marketing toolbox. What needs to change is how we approach and craft these messages. ...

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