Most of us want to believe that all of buying behavior and buying decisions are rational and based on logic. And that we’re in control of our behavior at all times. I mean who really wants to admit that their decision to buy that iPad, for example, was based purely on business reasons or a detailed return on investment analysis. That’s just not going to happen, right?
We want to feel and believe that we’re in control, and we want others to view us as rational in control consumers and business professionals. And to a large degree we are, but we’re also influenced every day by a handful of psychological triggers that we’re not even aware exist.
In this episode, I'm going to share seven psychological triggers that have been proven to influence prospects to either, call and hire you or to move on and look for someone else.
This week's Audio Episode: